CEO & Founder
Naming a business is never easy as there are many things to consider. Some say the name of a business alone can mean the difference between success and failure, which leads to the question of why anyone would name a business consulting and advisory service firm after harmful blooms of algae that occur when plant-like organisms grow out of control in the sea and produce toxic effects to all living organisms around it.
After nearly 30 years of developing, building, and leading organizations, I knew I wanted to create a company designed to support individuals and organizations focused on making a positive societal impact in our world. After struggling for over a week in trying to determine the name of the company, I did as I often do and turned to the power of prayer; the term “Red Tide” quickly came to mind for some unknown reason. Knowing the negative connotation that comes with “Red Tide” I looked in the bible and found several verses in the book of Exodus about the tide and seas turning blood red, often the result of human actions or inactions.
At first, that didn’t make me feel better, but after thinking it through in terms of an operating company, Red Tide Advisory Services was born to make individuals and their organizations better and fulfill their mission. It is our goal to help organizations navigate the ebb and flow of their business when they are struggling or, better yet, when they are trying to avoid the harm that can come when their organizational tide turns red because of a lack of strategic direction, ineffective processes, inaction, poor mitigation of risk, or failure to comply with regulations.
...and that is how our company was named.
